15 Feb 2016 12:04:49
Search engines like Google, Bing & Yahoo have some complex mathematical calculation to rank each websites. According to the report, 90% of population uses Google, 11% uses Bing and remaining use Yahoo for search purpose. So we have to concentrate most on Google.
Some of the best strategies you can use to drive users to your site and improve the visibility of your pages can be found within Google’s Search.
Once you have completed website designing now it’s time to let the people know about your Website. No matter how beautiful your website looks it will not benefit you until it ranks in search engine. Conduct the Google Analytics test for your Website. You can see the common Words used to link to your pages and that are seen by Google. This allows you to see trends in your site’s content, and can help you determine why you may be ranking for particular keywords. You can also see which page has the highest PageRank by month.
Some site owners are surprised to find that this isn’t always the home page. If an internal page has the highest PageRank, you might consider spending more time optimizing the ads there.,
Use viral marketing strategies to “infect” people with the desire to learn more about your product. These days, viral marketing messages are spreading through the Web like wildfire. Viral marketing is any type of advertising that is self-perpetuating, compelling people to share it with others so that it spreads through a community like a virus-but a good one.
A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums or by starting a blog related to your niche market. These tools can help you communicate directly with your target market and discover what their wants and needs and you can build people’s trust on your brand. Always Read and reply on the comments about your company on social media pages.
Increase your site’s exposure by swapping links with other sites. If you want your site to be seen by as many potential customers as possible, try to get it mentioned on other sites they’re likely to visit. Look for sites that are related to yours but don’t compete with it directly. Interlink your pages with each other by using long tail keywords. Pay close attention to your keyword inclusion and placement. Create content-rich “information pages” to direct traffic to your site. This helps to increase your website visibility.
An affiliate program is the probably the best way to increase your site’s exposure. You can get your affiliates to drive qualified traffic to your site using all the techniques we’ve mentioned so far, as well as other effective advertising techniques that require an initial investment. You can literally get your affiliates to do all your marketing for you.