16 Aug 2016 06:26:21
Today’s business either big or small depends on digital marketing. Knowing how to improve search engine ranking of websites will have a major impact. Better a website ranking , better the traffic to the website! But the social media space has become highly competitive. Still, you can stand unique with top search engine ranking by posting some quality content of the latest trend. Follow these simple steps to make your blogs an eye-candy to the visitors and stay high in ranking.
1. Maximize the keyword utilization
Keywords do all the magic. That does not mean that you should stuff them throughout the content. Any search engine gives importance to the top most part of your page for ranking. So include a keyword in the title tag. See that different pages have different titles. You can also improve search engine ranking by employing keywords in the images and description tags also.
The latest trend is to avoid repetition of the exact phrase. Attempt some related words, co-occurrence words and synonyms also. Try to get external links with keywords back to your site. Add branded keywords and city names to boost ranking.Use long-tail terms that are neither too general nor too competitive. Avoid single words and opt for a combination of 2-4 words. Having FAQs that comprise keywords will help. Use simple, everyday language and avoid being too specific.
2. Make your website responsive for all size of screens.
Responsive sites attract leads who are potential customers. Design the website in a manner that they automatically fit the size of a giant monitor to that of the smallest screen of a mobile. To create a responsive site the responsive designs should fine-tune with the placement of elements on the website and fit in the available space.
3. Create strong call-to-action
Digital marketing is all about customer interaction. To convert your online visitors into real time customers provide strong call-to-action. You can make the viewer to take an immediate action by using compelling words such as “Register”, “Buy Now”, “Call Us”, “Leave a Message”, “Click Here”, etc. Place the call-to-action in a visible place, preferably on the top. Don’t give too many options in a single page. Have a primary call-to action in the home page and split others in different pages. Add some bold visuals, graphic designs and visible buttons that will encourage the viewer to respond instantly. Keep comparing the results and devise suitable strategies to improve the results.
4. Measure the performance of your website in social media
The three factors that you need to monitor are: social media exposure of the brand, the influence, and the velocity of visitor engagement. Maintain a count of the number of times your links were clicked and your hashtag was used. Tools like Tweetreach can help you in measuring the number of re-tweets. Focus on the followers of your brand page and the visitors who commented on or liked your posts. Make sure that you link wall posts and private messages to activities that are directly coupled to a specific social media campaign.
Check out the number of views for videos related to a promotion and keep a watch of the subscribers. Focus on brand search volume and compare the volume for your brand against your competitors. To monitor whether your social media campaigns are successfully converting the leads to customers, try an attribution program.
Keep track of the number of interactions, website visits or email opens. This data will also help you to assess the effectiveness of your social media campaign and will allow you to plan marketing activities in future. Inbound links are essential for ranking, so monitor changes of link velocity in relation to your social media marketing. Using tools such as Google Webmaster, Google Analytics, Klout will come handy in determining whether your marketing efforts are resulting in better brand recognition and improving the search engine ranking as well.
5. Create blogs related to your products.
Search engines love good content as it considers users experience for ranking websites!
To create attention-grabbing blogs, choose a theme which is related to your product or service and search engine friendly. Gear-up your blogs with keywords but at the same time have a control of the keyword density. Creating subtitles, search engine optimized title tags, numbering the lists and using colons as and when required will increase search engine visibility.Check here to know how to create quality content that is google friendly and more engaging ?
Remember you ultimately market for the customer and not for search engines. So to make the visitor stay in your website, keep the content fresh, organized, updated and simple. An interested viewer may eventually buy the product and recommend it also.Along with that the user’s experience within your website reduces the bounce rate and improves search engine ranking of your website too.
You can also check latest trends in SEO to improve search engine ranking