31 Aug 2016 10:12:28
This article is part of the series on how to get website traffic using Social media and SEO. We will ultimately have to face it: Social media is the latest marketing buzzword. Sites such as Twitter and Facebook are taking off. Asides from this there are numerous companies that are scrambling to get a piece of the action. But in what way does SEO fit into all of this? Beyond doubt, Social media and viral marketing are effective. Has SEO been left in the lurch with the rise of the social media?
Social media for SEO
Not at all. Social media is in fact more linked with SEO than you might think. Its because, the search engines are simply following the behaviors and trends of real people – something which has been outlined in this article.
Practical examples to understand SEO and social media integration
With the progress of your search, we’ll start seeing a lot of social factors being amalgamated into the ranking algorithms. Even now, a lot of benefits are there which social media offers to the SEO campaigns.When you have selected the proper SEO keywords but before writing your content, you have some choices to make.
First of all post your website in the social media websites. By posting your website in the social websites, you can increase the ranking of your website in the search engines as many of the major search engines recognize the popularity of social websites. Every backlink that you obtain from these social websites would contribute to your website’s search engine ranking.
You can also advertise on the social media websites by signing up for a pay-per-click program. This is a cost effective marketing strategy since in this way you will be able to stand a good chance to get more traffic to your website. But when you do this, it becomes necessary for you to monitor the cost and conversion rate of the advertisement. If you leave it to run by itself, it can bust whatever advertising budget that you have without generating sufficient income for you.
You will also be able to increase the viewing rate of your website by participating in various groups, forums and discussions at the social media website. In these forums you can leave your comments or posts and also include your website links in the comments or post or discussion and invite the users to visit your websites. That would certainly help to get traffic to your website.
Moreover, along with the social networking websites, you would also have the chance of networking with the other top marketers of your niche market. You can offer them some service and also share some information with them. In this way you can also work together with them in exchange for a link back to your website. In this way you can get free website traffic free of monitoring cost.
A wise word for you is that it would be an excellent idea to install tracking mechanisms on your marketing campaign through social networking. This will help you to make an accurate evaluation on which marketing strategy or technique works the best. From there, you need to fine tune, revise as well as improve the strategy or technique to get greater free web traffic. Jayson DeMers substantiates the use of social media practices to boost SEO and website traffic. Let’s move on to increase traffic in our website.
Increase website traffic using these different social media tips
#1. Social media postings
It is an excellent idea to add links to your social media postings. An excellent post which has good content with an image along with an appropriate short description always works wonders to drive website traffic.
#2. Article Marketing
Article marketing is an excellent way for driving targeted traffic to your website. You can submit your articles in many of the article directories provided that it has been written in between 300-500 words. At the end of your article, you can include a resource box that will have inbound links to your site. It also becomes necessary for you to ensure that you follow the rules of the article directories you are submitting to. In the social media profile when your article is approved you can enjoy the traffic it brings for a long time to come. On having written an informative article with curating content of high quality the bloggers, ezine publishers and owners of newsletters will pick it. Simply by writing one article a day which has been submitted to the directories could result in 30 articles sending you traffic on a daily basis.
Lots of Social Bookmarking sites are there on the internet today. Sign up for several and submit your blog posts. It also becomes necessary for you to submit your post in the right category. Somebody who is interested in Internet Marketing wouldn’t look in the Pets category!
Like me, you may have signed up for many newsletters. When you have reviewed the newsletter, and if you find it interesting, then why not comment on it? Since there are lots of comments that are moderated, it is in your best interest to say something useful and not just a one-liner such as: “Great Newsletter”. This will not be able to provide value to the newsletter or to you. This is why it becomes necessary for you to create an informative comment. Your comment and link will be in front of thousands if you provide a backlink to your website and if the newsletter provider has a huge mailing list.
#4. Forum Marketing
The forums serve as an excellent way for driving targeted traffic to your website. You should try and locate a forum that is highly targeted to your website and become involved with the community. You must also create a signature. With your signature, you should provide a link back to your website. Provide the reader with some value. You can also provide a call to action to induce them to click on your link.
#5. Arousing social sharing
A brand’s authority is enhanced by the social sharing sites similar to the way that exterior links do. To the many search engines such as Google, any manifestation of a verifiable external source endorsing your content or brand is enough for a small progress in the domain authority. Hence, if you are able to muster a minimum of five people to share your Face book post, it would be excellent, but if you are able to muster 1,000 people to share it, that would be even better. Shares and likes, favourites, replies, and re-tweets all count towards this enhanced authority. An excellent way to boost enhanced social sharing is by appealing to it directly. You could for example give a specific reward for people who are sharing your post.
#6. Adding Hashtags
Many people are there who are using different hashtags with their social media posts and updates. Hashtags help to broaden the Organic reach of your posts beyond your immediate followers. They also help you reach new audiences. You will also be able to create chats, social media discussions and trends which can be made use of for many different purposes. In every post if you use one or two hash tags, it will be able to increase the effectiveness of your social media content to a significant extent and at the same time it can also help you to drive more traffic and conversions.
#7. Writing Testimonials
If you have purchased an online product and are happy with it then why not submit a testimonial so that the Social media followers are also benefited from these reviews? The site owner would be very happy to display your testimonial on their site to show other interested customers how great their product is. You can do this strategy by inserting a link potential to your website on their website. If their website is popular it can generate a lot of traffic for you.
#8. Visual media marketing
All of us are aware of the fact that videos are an excellent way of keeping the audience engaged. But do you know that by using enough videos, it will be possible for you to enhance your rankings of your page on the SERPs. It has been revealed that videos make for 62% of all Google searches universally. Asides from this Google has started paying attention to blended searches. So, by including an engaging video in your content why not make use of this opportunity to appear on the first page of search results?
#9. Optimizing for mobiles
Is your business website mobile-friendly? The reason for this is that your clients will in no way be found in one place. People use all sorts of devices like the smart phones, tablets, phone watches and laptops to browse web. With this in mind a lot of the brands in 2015 went mobile-friendly. It is also anticipated that more brands will follow this trend in the upcoming year. This is why it becomes an excellent idea for you to change the way you create SEO strategies for mobile searches.
Write great stuff, have patience, follow the steps above, and you’ll see results.
When you utilize social media as a marketing tool, it is in its own right highly valuable, it can at the same time also provide even more value on leveraging it to increase SEO. It is also clear that social media can make a huge difference on your Search volume rankings.You will find latest trends in SEO helpful with which you can have increase in website traffic using core SEO along with the social medis integration .